The United Way of the Kalamazoo and Battle Creek Region kicked off its annual campaign today with a visit to the WBCK Morning Show.

Chris Sargent, Executive Vice President and Chief Operating Officer at the United Way and Dr. Linda Hicks, Superintendent, Battle Creek Public Schools — this year's Calhoun County Campaign Chair — discussed the importance of the campaign and its effects on the community.

To hear the interview, click the link below then scroll to the bottom of the page and under the "Community" heading click "Play Now":