In his first visit to WBCK since assuming the position of general manager at Kellogg Arena, Ron Willner talked about the recently announced "Battle Creek Live!" concept and the impetus behind it.

The idea essentially creates an entertainment zone that includes the arena and Festival Market Square, a move that Willner says is characteristic of downtown areas like Battle Creek.

Click the player below to hear his comments.

Hear The Richard Piet Show weekday mornings from 5:30-9 on WBCK.