BCU hires new President & CEO

Battle Creek Unlimited has a new leader today. The BCU Board of Directors have chosen Marie Briganti as its new President and CEO. In a press release, the economic development organization says their decision follows a community survey, intensive nationwide search, testing, and a rigorous interview process.  A Search Committee of community members and headed up by Miller Foundation CEO Sara Wallace, worked to hire Briganti, who starts May 1.

Briganti, a native of Fowler, Michigan, has 14 years of experience in the business and economic sectors, including 4 years in risk assessment and account consulting for Dun & Bradstreet. She managed the Michigan territory for a high-tech global marketing firm, was integral in leading the launch of Hinoki International School, and led projects that created hundreds of new jobs as International Business Development Manager with the Pure Michigan Economic Development Corporation. Briganti has qualifications that should be valuable in attracting international development to Battle Creek:

• Received her BA from Eastern Michigan University in Language & International Trade.
• Received her certification as an Economic Development Finance professional through the National Development Council.
• Worked and studied overseas for two years and has traveled extensively, bringing strong Japanese language skills and multicultural competencies to the role.
• She holds dual American-Italian citizenship and should help strengthen BCU’s solid presence in Europe.

Marie Briganti is described by former State of Michigan Auto Dept Head Nigel Francis as "Creative, focused …a positive problem solver that developed inroads where few others have in attraction and retention."

Briganti stated, "I was impressed with everyone involved in the process. I am excited to have the opportunity to work closely with BCU's staff and the community leaders to make our evolving vision a reality.”