The conservative internet news giant, Breitbart.Com is promoting a boycott against the Kellogg Company, after Kellogg’s pulled their advertising from the web site.

According to Breitbart, “Kellogg Company announced on Tuesday its decision to pull ads from conservative media giant because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In retaliation, Breitbart launched a boycott petition on its web site that, as of Thursday evening, claims to have over 173,000 signatures.

Breitbart also claims that, ”The W.K. Kellogg Foundation, which maintains strong financial ties to the Kellogg Company, has provided at least $930,000 in support of the controversial work of the Black Lives Matter organization.”

President-Elect Trump’s decision to make Stephen K. Bannon, former chairman of the Breitbart News website, his chief strategist and Senior Counselor may have added fuel to the decision of Kellogg’s move to end its relationship.

Nationally syndicated talk show host, Joe Pags, focused his attention on this breaking story, Thursday evening. He mentioned the Kellogg Foundation and its financial support of the controversial Black Lives Matter organization. The Joe Pags Show reaches a national audience that numbers in the millions and can be heard on 95.3 WBCK, Monday-Friday at 6 PM and Sundays at 7 PM.