Wow!  This could be a good thing, especially considering some bad publicity in recent months at Battle Creek's Mall Theater.

Lakeview Square Mall owner GK Development, Inc. and NCG Cinemas today announced that NCG Cinemas is the new operator for the mall’s ten screen theater, and that the Owosso, Michigan- based firm will soon begin an extensive renovation of the theater.

“NCG Cinemas is focused on bringing the NCG experience to Battle Creek where we expect to exceed consumers’ expectations of the movie going experience. Lakeview Square Mall’s excellent location and favorable demographics are the right criteria for operating another location in our home state of Michigan,” said Jeff Geiger, chief executive officer of NCG Cinemas.

“NCG Cinemas is committed to bringing affordable entertainment to the Battle Creek area. Our theaters are recognized for offering consumer friendly amenities such as free refills on all sizes of soft drinks and popcorn,” Geiger added.

“NCG Cinema’s decision to operate and renovate the theater at Lakeview Square Mall is an exceptional opportunity to upgrade the theater to a luxury viewing experience that is so important to consumers,” said Garo Kholamian, president of GK Development, Inc.

“Such enhancements will ensure the theater’s success for years to come and allow Lakeview Square Mall to continue to be a place to shop, eat and enjoy affordable entertainment,” he added.

NCG Cinema, a family owned company, is known for superior customer service, friendly staff and a well-kept environment that reflects the small town sensibility of the company’s roots.

While renovation plans are still being finalized, improvements are expected to include complete auditorium remodels, a renovated lobby and enhanced concession options. NCG expects to unveil more details soon. Work is expected to begin in January with the renovated theater opening in early spring.

About GK Development, Inc.

GK Development, Inc. is a commercial real estate firm based in Barrington, Ill. that acquires, develops, owns and operates a diversified portfolio of commercial and retail property across the United States. For more information, visit www.gkdevelopment.com.

About Neighborhood Cinemas Group

Neighborhood Cinema Group, branded as NCG Cinemas, is a chain of movie theaters headquartered in Owosso, Michigan. NCG Cinemas operates 19 theaters with 176 screens in Michigan, Indiana, Illinois, Georgia, Tennessee, South Carolina and North Carolina. Battle Creek will be the chain’s 10th Michigan location.