What a ride!

We introduced you last week to the all-new 2015 Ford F-150, our first "Richard's Ride" spotlight vehicle. Since, we've spent several days going about our usual business, but doing so in the F-150. One thing's for sure: It's a head-turner! I've seen several people rubbernecking at it - both folks already driving trucks, and some who weren't - just taking in the new look of the F-150.

Some people run right up to it!

I came home from the Battle Creek Farm Bureau Early Bird Sale Saturday, and my neighbor's sons both came running over to it, anxious to have a look-see. They checked it over front to back, and illustrated why the F-150 is the best selling vehicle: It's cool!

If you haven't had a chance to whet your truck appetite just yet, start by clicking the video above and check it out!

Soon, we'll announce the next "Richard's Ride" from Lakeview Ford Lincoln in Battle Creek.

Hear The Richard Piet Show weekday mornings from 5:30-9 on WBCK.