Improving upon the F-150 is probably a challenge for Ford Motor Company. How do you improve on the best-selling vehicle 30 years running?

There's the challenge: Improve upon something that easily can fall into the "ain't-broke-don't-fix-it" category. But, for 2018 Ford has done a great job of walking that tightrope.

Our 2018 F-150 Platinum showcased in this Richard's Ride from Lakeview Ford Lincoln shows the top-of-the-line truck in the F-150 lineup, and while it looks great, it's toned down a bit, styling-wise. That's most noticed in the down-tick in bright, shiny chrome this time, with Ford opting for more understated, brushed chrome instead.

Still, a promient grille treatment offsets the 2018 model from its predecessor. Ford is also introducing a PowerStroke turbo diesel V6 engine option in the 2018 F-150, along with two Ecoboost engines and the 5.0L V8.

Click the video above to see and hear more, and check it out in person at Lakeview Ford Lincoln in downtown Battle Creek!

BONUS VIDEO - 2017 Ford F-250 Super Duty Platinum | Richard's Ride