September is "Spoontember" in these parts - an effort to raise awareness about the issue of hunger in the community. The Food Bank of South Central Michigan is a local partner in the national "Hunger Action Month" initiative.

Like the Ice Bucket Challenges in recent years, hunger relief organizations hope the spoon-on-the-nose selfies will attract attention - and bring traction - to ongoing donation and volunteer efforts to help the hungry.

Click the video below to hear more about it from Keith Williamson, executive director of the Food Bank of South Central Michigan, who appeared this week on The Richard Piet Show on WBCK.