Cereal Fest

2017 Cereal Parade Friday; Cereal Festival Saturday
It started 61 years ago, and for the 41st straight year Battle Creek will gather this weekend to celebrate Cereal.  The Cereal Parade is Friday night (June 9th) and the World’s Longest Breakfast Table is Saturday from 8am to noon on Michigan Avenue, just east of Washington...
Cereal Fest: What Was Your Go-To Cereal Growing Up?
This weekend's National Cereal Festival in Battle Creek features - once again - the world's longest breakfast table. It also includes plenty of cereal at that big table! Free cereal will be served from 8 a.m. to 11 a.m. Saturday, June 10, 2017.