‘Star Wars: The Force Awakens’ Trailer Breaks Records With 88 Million Views
If there were any lingering doubts about the popularity of Star Wars in the year 2015, Star Wars Celebration killed them. Ruthlessly. When the the live-streamed panel for Star Wars: The Force Awakens premiered the second trailer for J.J. Abrams’ wildly anticipated sequel, you could feel the internet quiver and shake underneath the weight of the hype. It was a staggering event that made the next few geek-friendly trailers released in the following days feel like small potatoes in comparison. And yes, this hyperbole is backed up by raw numbers: the second trailer for The Force Awakens shattered the record for most trailer views in 24 hours.