Wendy's has taken their trolling of McDonald's up a notch and it's going viral.

It's worth noting that Wendy's is the underdog in this battle, and always has been.  For example, looking at annual revenue, McDonald's is the second-largest Fast Food brand in the U.S. under Starbucks in 2024.  Wendy's is the 12th largest on that same chart according to BrandDirectory.com.  When you're the underdog, you have a little more freedom to think outside of the box with advertising and marketing.

Gino Riley uploaded a 17-second video to TikTok that has been viewed over 1.5 million times in the last 3 days.  This video shows a piece of absolutely savage, gorilla marketing in Cambridge, Ohio.  The first billboard reads "Don't make a McStake.  See you in a half a Mile." Signed "Wendy's."

Wendy's Trolls McDonald's in Cambridge, Ohio
Canva and @genoriggsriley on TikTok
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That billboard can be found nearly right on top of a McDonald's restaurant.  But wait, what's that second billboard?

Wendy's Trolls McDonald's in Cambridge, Ohio
Canva and @genoriggsriley on TikTok
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The second Billboard is Wendy herself, watching everyone sitting in the McDonald's drive-thru.

Wendy's Trolls McDonald's in Cambridge, Ohio
Canva and @genoriggsriley on TikTok
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This behavior is nothing new for Wendy's.  This fast-food restaurant has been trolling McDonald's and others for years on Social Media.

My personal favorite is when someone shared a picture of a trash can and said it was the Wendy's Menu.  Wendy's responded, "Thanks for showing us your baby pictures."   I don't know how much Wendy's is paying their social media manager, but they deserve more money.

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