cereal

The challenge is $25 to enter and you have to schedule the challenge 24 hours in advance. There is a Hungry bowl served at the restaurant. 5 of those go into 1 giant bowl. The total amount of cereal equals 20 cups, the equivalent of 2 1/2 boxes of cereal.

The possibility of a cereal shortage is very real. However, it's not the fault of the striking employees of Kellogg's.

A film crew has been in Battle Creek recently taping a new show on the history of cereal slated for the Discovery networks.

They have even decided to inform us of some of the proper pronouns we should be using.

We've all heard well known music used in commercials. But the cereal people in Battle Creek may have been the first to turn that concept around and to create an original pop song to not only promote their products, but in one instance, scoring a hit song.

Students at an elementary school set a world record for toppling the most cereal boxes like dominos. Sure, you can do it without Kellogg's but why would you?

The crazy thing is it only costs $10. That's probably as much as the frame costed to hold it. Kellogg's has been in Battle Creek for almost 116 years, established back in 1905 when it was known as the Battle Creek Toasted Corn Flake Company

Thank you cereal gods.

Follow your nose...to the breakfast table? A Des Moines pizza place tops their pie with a Kellogg's favorite.

Introducing the cereal you can drink!