cereal festival

Check out our photo gallery. Recognize anybody?

Festival Market Square is the place for free food, music and fun

Things got soggy near the end, but it was a great morning!

The weather could not have been better for the 2017 Battle Creek Cereal Festival and World's Longest Breakfast Table.

This weekend's National Cereal Festival in Battle Creek features - once again - the world's longest breakfast table. It also includes plenty of cereal at that big table! Free cereal will be served from 8 a.m. to 11 a.m. Saturday, June 10, 2017.

Battle Creek's annual Cereal Festival began with the Grand Cereal Parade which includes some of the most iconic mascots of breakfast. Check out their photos.

Battle Creek's Cereal Festival and World's Longest Breakfast Table is This Weekend and with those events comes road closures around the Downtown area.

This year’s Cereal Festival was a lot of fun, but there was also serious work being done by many people and area businesses who banded together to form “The Partnership to End Hunger.”