Who cut the cheese?

Well, actually, "Who cut the cheese supply?" might be the more appropriate question.

A report in Ad Age claims Kraft is staring down the barrel of a potential Velveeta shortage. A Kraft spokeswoman admitted as much:

Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks. Our retail customers are aware of the situation and we expect it to be a short-term issue."

Word about a lack of Velveeta got out after some stores along the East Coast claimed there was a shortage, with one in New York no doubt inducing stress of the highest order when it claimed it wasn’t expecting a shipment until next month.

Kraft has tried to put a spin on the matter by saying the whole matter ultimately stems from “high demand,” which is really just a back-handed way of saying it’s your fault for eating so much of it. Good job, America.

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